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Unveiling PayNearMe’s New Brand Identity

Announcements
October 16, 2019

Since our founding in 2009, a lot has changed at PayNearMe. We’ve grown up from a startup that reinvented cash payments into a major player in the electronic payments and user experience space. The pace at which we’ve innovated has far surpassed our ability to communicate these changes, and so we decided to give our brand identity a fresh, new look to go with our updated brand promise.

We have a new promise.

Every payment, every time. That’s our promise to you. We believe that making a payment should be quick, easy to do, reliable and easy to implement. We build and support a platform that delivers on this promise to our clients.

Every payment. Every time.

This promise sits at the center of our brand, and fuels the way we run our product, engineering, sales and internal teams. Naturally, we decided to build a visual brand that starts and ends with this promise as well.

We have a new look.

Our new look reflects our modern approach to payments while retaining the recognition and trust we’ve built over the last 10 years with our retail partners, businesses and their customers.

Pouring through piles of color pallets, we embarked on a full overhaul of our brand identity and communications. A new logo, new aesthetic, new website, new slogan. The whole nine yards. The new PayNearMe is intuitive, friendly, modern and clear.

We have a new website.

Our platform and promise evolved, and we were smitten with the new look. So what better way to (humbly) strut our stuff than with a new website. Not only is it easy to use—it brings all aspects of our brand to life.

Our new site gives a deeper look into both our technology and the user experience, doubling down on visuals of both. Our version of show and tell—we dig deeper into the details and give you a behind the scenes look at how our platform lets your customers pay how they want. It’s pretty amazing.

A new look, a new promise, a modern way to process payments —backed by the same level of service you’ve come to expect from us. We look forward to delivering on our promise to you. Every payment. Every time.

We hope you enjoy our new look!