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PayNearMe Research

iGaming Payment Optimization is Key to Player Retention

As day-to-day consumer payment experiences are simplified, expectations for the online betting payment experience are rising. Our newest research combines survey data and one-on-one interviews to provide a better picture of these rising customer expectations.

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Get all the insights and stats in a single PDF by filling out the form to the right.

Insight you’ll gain from this report:

  • Optimized payments; lower costs: Learn how to avoid payment issues that are costly to operators.
  • Friction fuels competition: See which experiences cause frustrated bettors to turn to a competitor.
  • Increase retention with your UX: Promotions can attract bettors, but what elements keep them coming back?
Download the Research

About this research

PayNearMe partnered with Betting Hero in August 2023 to uncover the behaviors and preferences of both new and experienced online bettors.

What we aimed to learn:

  • How are bettor expectations of the user experience changing?
  • Are bettors willing to forgive certain roadblocks in the payment experience?
  • What can operators do to retain their best customers through the user experience?

Payment optimization protects revenue

Players interact with your payment flow frequently, with 16% of bettors depositing to apps weekly and nearly a quarter depositing monthly. Every one of those interactions should be positive and seamless to avoid bettors abandoning your app for a better experience elsewhere.

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