Fast, frictionless digital experiences are now driving many consumer decisions. Hyper-personalization is increasingly important to create customer loyalty toward a brand, and payments are a critical part of that. How are successful companies meeting consumer needs and expectations? Data is the key.
With so much market share opportunity on the table, it’s mission critical for operators to optimize every aspect of the bettor experience – particularly payments.
In the crowded and competitive landscape of banking and lending, financial institutions (FIs) are increasingly challenged with how to differentiate. More and more, it’s coming down to delivering personalized experiences.
Many operators focus only on promotions to get players to sign up, but they may be losing that investment quickly if bettors have a negative user experience.