Consumers have come to expect personalized experiences in nearly every business interaction—from ordering a pizza to ordering a rideshare. This demand and desire for an easy and seamless payment experience has become increasingly important for lenders who want to attract and retain customers. And it’s not just about meeting customer demand; it can also impact their bottom-line.
Using consumer research data, PayNearMe answers the tough questions operators have about optimizing their payments stack to increase acceptance and lower costs.
Demand for consumer credit is still on the rise, despite recent years of escalating inflation and recession rumors. And as interest rates may start easing downward, competition among lenders will heat up. Banks, credit unions and consumer lenders are all vying for a piece of the consumer credit pie, estimated to top $24 billion by 2032.
Today’s consumers are challenged to manage cash flow amid inflation and rising debt. Keeping up with loans is a key part of that, and it’s often made more difficult with inflexible legacy payment processes. Our latest consumer research found that over half (51%) of borrowers say managing and paying loans causes them anxiety, and 60% wish that process was easier.
Consumer choices are now heavily influenced by the desire for seamless, personalized digital experiences. To get it right—and stand out—brands need to be more than ‘customer-first’, they need to be data-first.