Many operators focus only on promotions to get players to sign up, but they may be losing that investment quickly if bettors have a negative user experience.
Everyone is talking about AI and machine learning (ML)—and it’s no longer a question of “should we use it?” but rather, “how will we use it?” For companies that rely on bill payments as a lifeline, there’s never been a more crucial time to tap into the power of AI and ML to improve business outcomes.