Consumer choices are now heavily influenced by the desire for seamless, personalized digital experiences. To get it right—and stand out—brands need to be more than ‘customer-first’, they need to be data-first.
With so much market share opportunity on the table, it’s mission critical for operators to optimize every aspect of the bettor experience – particularly payments.
Many operators focus only on promotions to get players to sign up, but they may be losing that investment quickly if bettors have a negative user experience.