Automatic payments are a strange phenomena. They’re great for consumers because they can help reduce fees associated with one-time payments, while removing the need to manually pay each month. Billers love them because they create predictable cash flows and reduce the costs of accepting a payment.
In addition, lenders and financial institutions that drive high autopay adoption rates are positioned to improve portfolio profitability, lower collection costs and create better customer experiences.
Yet despite being a win-win for both parties, only 32% of bills are paid on a recurring basis.
Here are six smart ways you can drive autopay adoption for your customers.
Bundle Autopay into Your Origination Process
Loan origination is one of the most high-touch interactions between lenders and borrowers, making it a perfect opportunity to evangelize the perks of autopay.
Traditional brick and mortar lenders need to include a recurring bill payment form into their onboarding processes, securing a payment method and customer authorization on the spot. This will help establish good habits from the get-go and save you the trouble of reading the rest of this article.
For digital-first lenders, this same process can be achieved with even less friction by including a digital authorization form and a simple walkthrough video at the time of origination. The more customers you can onboard into an automatic payment habit, the more likely you will be able to keep those customers paying on-time.
Offer Financial Incentives to Enroll
Like paperless billing, there’s a clear economic incentive to autopay for lenders. Depending on your customer base and typical rates, you may be inclined to offer financial incentives for autopay customers while disincentivizing one-time payments (within legal and moral reason).
Offering a rate reduction or promotional reward (e.g. a gift card) can be an immediate motivational carrot, while charging one-time payment fees can serve as the proverbial stick to encourage more autopay sign-ups.
Promote Autopay in Payment Receipts
Even if you fail to enroll a customer in autopay during the early phases of their loan repayment cycle, you still have the opportunity to passively enroll them each month.
For example, PayNearMe includes a prompt after customers complete a one-time payment that simply states “never miss a payment again” followed by an “Enroll in Autopay” button. This gentle reminder continuously nudges customers to take action after making a manual payment.
Run Targeted Enrollment Campaigns to Different Customer Segments
One customer segment that benefits most from autopay is the “paid late but within the same billing period” group. These individuals never trigger a 30-day delinquency notice but could benefit from a hands-free, automated payment solution.
By looking at your payment data internally, or with the help of a Payments CRM like PayNearMe, you can identify borrowers who have an average payment date >5 and <30 days from the due date and send an email or text message to them prompting them to sign up for automatic payments.
Other groups you may want to target include customers who make all their payments at the call center (a group that disproportionately affects margins), customers who only pay with ACH or customers with saved payment methods on file.
Give Customers More Options
A monthly recurring payment may be attractive to some of your customers, but it won’t meet every customer’s needs. Offering more autopay flexibility can increase sign-ups for those who have different financial needs.
For example, you may have borrowers who wish to chip away at their balance weekly or those whose payrolls fall on irregular days (i.e. the 9th and 22nd of the month). These individuals would benefit from flexible autopay schedules that make financial sense for them.
Lenders who use PayNearMe have the ability to offer monthly, weekly, twice monthly and every other week payments to customers—or or any combination of these options.
Train Agents to Lead with Autopay
Autopay doesn’t require self-service enrollment—your call center agents or customer service reps can also be your biggest promoters. Training collections agents to begin and end their scripts with a simple question such as “Can I sign you up for automatic payments?” can nudge your customers to enroll without doing it themselves.
And with a platform like PayNearMe, you can still simplify the authorization process by pushing the final autopay confirmation to the consumers email or phone. This process keeps your call center agents compliant, while still giving them the ability to sign customers up for recurring payments.
A Better Way to Get Paid
PayNearMe helps you drive autopay adoption by including these processes—and more— directly into our technology. With PayNearMe, you can give your customers additional ways to pay and collect more on-time loan payments with our innovative, feature-rich platform.