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IVR Payments in 2020: What They Are & Why You Need Them

Articles
June 18, 2020

IVR has long been an essential payments channel for lenders and merchants, allowing customers to pay bills via telephone without interacting with a live representative. IVR’s fast, easy payment process doesn’t require an internet connection and offers several attractive advantages. But given the state of payments technology today, is it still worth bringing in an IVR solution?

What are IVR Payments?

IVR stands for Interactive Voice Response, a technology that turns your customers phone into a tool to interact with your business. When integrated with your payments platform, IVR payments give customers the ability to pay their bills any time without speaking with one of your agents. Payments can be securely submitted over any touch tone phone, making it an ideal solution for any customer, regardless of their internet connectivity. 

Here’s how IVR works:

  1. Customers dial into your IVR payments line, available 24 hours a day, seven days a week.
  2. Customers are welcomed by a customized greeting and then directed through a series of verbal prompts.
  3. Customers enter their payment reference number, which might be an account number, invoice number, or policy number.
  4. If needed, you can enable a system that interacts with your business’s database to validate the information entered, including the balance remaining on the bill or invoice.
  5. Customers can then pay by inputting their payment information (typically a debit card or bank account number). This connects to your payment processor and is authorized in real-time.
  6. Customers receive a verbal confirmation of their payment. If they choose, they can also be sent a text message and/or email with a written payment confirmation.

In addition to making payments, customers can access basic information via IVR, including balance updates, due dates and more.

Is IVR Worth Providing to Your Customers?

Generally speaking, IVR gives your customers more choice and convenience, providing your organization with a competitive edge while reducing friction for your customers. For many organizations, an IVR system is a must-have feature in the payments toolbox. 

So, when weighing up whether or not IVR is worth your investment, keeping the following benefits in mind.

1. Delivers Fast Answers to Common Questions

How often are your customer service representatives tasked with answering basic questions from your customers? Questions about things like balance reminders and due dates eat up valuable – and expensive – representative time, taking away resources from more complex or urgent enquiries.

IVR allows customers to access tailored answers to these questions on their own, with no input from your staff. The process is quick and straightforward.

2. Encourages Self-Service Payments

Organizations that accept payments are increasingly looking for ways to encourage their customers to use self-service offerings. Why? Because self-service is far less resource-intensive than conventional call center payment support. IVR is an integral component of effective, easy-to-use self-service systems that you can promote to customers as a reliable and secure alternative.

3. Enables On-The-Go Payments

Paying with IVR doesn’t require an internet connection, making it unique among remote payment methods. IVR allows customers to pay bills anywhere with basic telephone service, even if they don’t have access to a secure wi-fi network or mobile data.

IVR is also an inclusive payment method that makes your offering more attractive to a wider variety of consumers. Individuals that do not have the internet at home, for example, can also make quick, easy, and convenient payments.

4. Improves Operational Efficiency

IVR improves efficiency by freeing up agent time and funneling callers to departments or even specific representatives that can best assist. Even when payments cannot be completed through the IVR, the system will still connect a caller to the most qualified agent for their request. This increases productivity and ensures your customers get their issues resolved quickly.

5. 24/7 Availability

IVR payments are available to customers at all times of day and night, allowing them to pay owed funds at a time and place that suits them. They don’t have to phone during their lunch break or on the train on the way home in a rushed effort to connect before their call center closes.

6. PCI Compliant

The Payment Card Industry (PCI) Data Security Standard is a specialized standard designed for organizations that handle credit card information. The goal is to protect consumers against identity theft and other malicious behaviors.

Any business – whether a lender, collection agency, or utility – that accepts card payments must be PCI-DSS compliant. Because there is no human involved, IVR allows you to do exactly that without compromising your customer’s experience.

IVR Payments and Your Business

IVR payments offer several unique benefits that can help you cut costs, streamline operations, and deliver a practical, fast, and secure experience for your customers.

If you are ready to introduce IVR payments, it’s worth keeping in mind that the best IVR systems are seamlessly integrated with your payment processor. This ensures funds are received instantly, you have a single reconciliation, and your customer has a frictionless payment experience.

The PayNearMe platform includes built-in IVR functionality. If you would like to find out more about our modern and reliable payments platform that lets your customers pay how they want, request a demo today.