Choosing a new bill payment platform is a major strategic decision. It requires building alignment across numerous stakeholders to support competing priorities and your overall vision for company growth.
With so much market share opportunity on the table, it’s mission critical for operators to optimize every aspect of the bettor experience – particularly payments.
Many operators focus only on promotions to get players to sign up, but they may be losing that investment quickly if bettors have a negative user experience.
Understanding the behaviors and preferences of unbanked consumers is critical for lenders who want to improve portfolio performance, reduce delinquencies and provide a better servicing experience.
New research from PayNearMe and Sapio shows what matters to U.S. bettors in the deposit and withdrawal experience - and what operators must do to meet their needs and expectations.