Many operators focus only on promotions to get players to sign up, but they may be losing that investment quickly if bettors have a negative user experience.
Understanding the behaviors and preferences of unbanked consumers is critical for lenders who want to improve portfolio performance, reduce delinquencies and provide a better servicing experience.
New research from PayNearMe and Sapio shows what matters to U.S. bettors in the deposit and withdrawal experience - and what operators must do to meet their needs and expectations.
There are plenty of research reports that highlight past consumer payment behavior. But knowing what consumers have done doesn't always give insight into what they want to do in the future.
We’ve already discovered that consumers want more mobile payment options during the bill pay process, but did you know that those mobile preferences extend to payment reminders, as well?